In this episode of Privacy Files, Rich and Sarah dive deep into the world of MySudo, the world’s only all-in-one privacy app. And Bundy, Anonyome Labs’ Head of User Support, joins the discussion from his office on the Gold Coast of Australia. As one of the original employees at Anonyome, Bundy brings an immense wealth of knowledge about the inner workings of MySudo.
Before breaking down how MySudo protects personal data, Rich and Sarah discuss the recent news about the Federal Trade Commission (FTC) slapping a $1.5 million fine on GoodRx, an online price comparison site for prescription medications. GoodRx is accused of sharing the health information of consumers with third parties like Facebook, Google and Criteo for advertising purposes.
As the episode moves into MySudo talk, Bundy explains why the app is so popular with privacy advocates. From not requiring personally identifiable information (PII) and having no capability to decrypt user data, to robust functionality and the core concept of compartmentalization of online living, MySudo is a privacy champion’s dream come true.
Rich explains the concept of digital exhaust, why it’s a bad thing, and how MySudo limits it to better protect your personal data. He explains why just any email address is not good enough, especially if you’re using Gmail. Then Rich introduces UID 2.0, an emerging advertising framework designed to use email addresses as a primary means for tracking people online.
Sarah then explains the different MySudo plans offered and what each subscription service offers. From encrypted communications to advanced messaging features, MySudo is the most robust privacy app in the world.
As the discussion continues, Bundy and Sarah address private contact matching and porting a number into MySudo. The Rich private browsing, virtual cards and pairing MySudo with a laptop browser.
Sarah and Bundy wrap things up by going over frequently asked questions, how to deal with spam calls, and what new features are coming in 2023.
Links Referenced:
https://anonyome.com/2020/04/why-compartmentalization-is-the-most-powerful-data-privacy-strategy/
https://www.seattletimes.com/business/technology/everyone-wants-your-email-address-think-twice-before-sharing-it/
