Episode 46: Privacy as a Business Model


Privacy is a hot topic. There are headline news stories about data privacy concerns, laws and breaches appearing virtually every single day. Polls show that the public worries about protecting personal data. However, people often don’t know where to start. Yes, there is most definitely a data privacy knowledge gap.

In this episode of Privacy Files, we speak to Matt, the VP of Sales at Anonyome Labs. Matt talks about how the business world is adding privacy solutions to product portfolios to help the public take back control over its personally identifiable information (PII).

For the first time, we explore off-the-shelf solutions that help businesses skip the lengthy and costly product development process. From VPNs and password managers to virtual cards and encrypted communications, we discuss how companies are private labeling data privacy solutions and driving revenue in mere weeks.

We also dive into the hottest topic of all: Decentralized Identity (DI). Matt talks about how he simplifies discussing DI so that business leaders can quickly wrap their minds around how to monetize this burgeoning technology.

But privacy solutions don’t just make great business models. Offering data privacy tools to your market is an excellent way to build strong public relations. With the rising frequency of data breaches, building a reputation for protecting personal information is a way to differentiate your business.

To close out the episode, we mention that Anonyome Labs will be at Booth 13729 at Money20/20 in Las Vegas from October 23 – 25. It’s one of the largest fintech events in the world.

If you’re attending, please stop by and say hello!

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